In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent and partners, and where brands can drive value. She dishes on embracing failure, why the upfront never made sense to her and what she's obsessing over for the future. Plus what work she's loving and her take on #KillBuyDIY. Bonus: Don't miss what artist embodies Linda when it's go time! Lucky #13
Following the first fatality in a crash involving the Tesla Model S, the government continues to investigate the the car's autopilot feature. How much damage could this mean for Tesla's reputation and valuation? The Wall Street Journal's Mike Spector has more.