Josh Sternberg, AdWeek’s tech editor, joins ADLANDIA for a spring break special (where Alexa searches for a signal while calling in from the desert of Arizona) to talk about the changing relationship between trade media & the ad industry's practitioners. Josh hits on why and how marketers should ditch the standard PR pitch to create a more meaningful relationship with trade desks to advance the industry forward. He shares his thoughts on why ideas have can become mediocre by necessity and the dangers of short-termism, while the group jams on how marketers have the opportunity to go beyond messaging to create product with impact and meaning for consumers. Don't miss an all new #KillBuyDIY.
Following the first fatality in a crash involving the Tesla Model S, the government continues to investigate the the car's autopilot feature. How much damage could this mean for Tesla's reputation and valuation? The Wall Street Journal's Mike Spector has more.