37 Min Released Mar 6, 2018

Content or Commercial: Inside Content Studios

We're joined by our first creative this week, Otto Bell, Chief Creative Officer of Turner's Courageous Studio. It seems like every publisher has a "content studio" these days - what gives? We go there with Otto to learn what differentiates this commoditized offering, what marketers should be weary of and why he believes they're poised to become a creative agency of record. We learn why journalists are the secret weapon, and brainstorm what future formats and ad models look like for content creation and IP. Hear this creative's journey from agency to publisher and why the lines will only continue to blur. Don't miss an all new #KillBuyDIY. 

ADLANDIA

ADLANDIA

The "way its been done" isn't allowed

Go To Show Page

More Episodes

Episode 26: The Cabinet

Civics 101

Kristen in California asked: "How exactly does the cabinet work? How much control do the secretaries have? And are they loyal to the president or the department." We asked Dean Spiliotes, Civics Scholar at Southern New Hampshire University to help guid...

14 Min

Apr 21, 2017

Bringing toymakers into the Age of Play

MarketWatch Money, Markets & More

Global Toy Experts Founder Richard Gottlieb advises toy-makers on success in a digital age.

4 Min

Dec 4, 2013

SVU #40: Orange Is the New Black / Prison Movies

Filmspotting: Streaming Video Unit (SVU)

No touching! On this week's SVU, Alison Willmore and Matt Singer spend some quality time in the SHU while discussing the best prison movies available to rent or stream online. Plus, a long conversation about Netflix's new original series, "Orange Is the N

75 Min

Aug 15, 2013