Sara Fischer, AXIOS media reporter, calls in from DC to share her experience in translating prior ad sales skills into creating the hottest media trends eNL in the industry. Sara talks about how to cut through the noise by focusing on 5 key things, talking to everyone and just going with your gut. Plus she goes there on Facebook's changes being a positive for quality content, the need to focus on owning IP and changing metrics for success (buh bye reach!) and why VCs don't typically invest in media companies. Plus #KillBuyDIY spoiler: she hopes the industry dynamic between marketers/reporters will change - stop pitching, start partnering. Subscribe to her Tuesday eNL and drop thoughts to firstname.lastname@example.org.