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PRESS RELEASE: Panoply Media and HowStuffWorks Announce Podcast Distribution and Monetization Partnership

March 14, 2018

HowStuffWorks has joined Panoply’s Megaphone technology platform for its 20+ podcast brands, totaling 50+ million monthly downloads.

Panoply Media announced today that HowStuffWorks, the leading publisher of entertaining and informative podcast content, has selected Panoply as its partner for podcast distribution and continued monetization. HowStuffWorks’ 20+ podcast brands garner more than 50 million downloads every month across notable titles such as Stuff You Should Know, Stuff You Missed in History Class, Atlanta Monster and Stuff Mom Never Told You, which will join other networks' content on Panoply’s Megaphone technology platform.

As a partner, HowStuffWorks will have access to Megaphone’s streamlined user experience for publishing, dynamic ad insertion, distribution, and performance metrics for all of its 8,000+ podcast episodes.

“We are eager to maximize the capabilities Panoply has to offer,” said Conal Byrne, President at HowStuffWorks. “We are always looking for new ways to engage our listeners and feel that serving them relevant, targeted advertising will simultaneously increase our revenue stream while meeting the needs of our listeners. The first two new shows we will launch on the Panoply/Megaphone platform are The Question Booth coming in late March, where every week we ask hundreds of people the same question - to collect the strangest, most creative answers out there - and Daniel and Jorge Explain the Universe in early April. Daniel & Jorge break down the most profound questions of existence - from dark matter to black holes - in an incredibly accessible, inspiring way, so as to keep our tiny place in this gigantic universe in perspective. We are really looking forward to bringing these shows to audiences in a whole new way.”

HowStuffWorks will also use Panoply’s Megaphone Targeted Marketplace (MTM) for additional monetization. MTM, launched July 2017, builds detailed, anonymized profiles of listeners across all its shows to have insight on who’s listening. Powered by Nielsen data, MTM allows advertisers to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more.

“HowStuffWorks has been a pioneer in the podcast arena and we are thrilled at the opportunity to partner with them to support their global network of listeners,” said Brendan Monaghan, Panoply Media’s CEO.

For more information about Panoply’s Megaphone and MTM, please visit www.megaphone.fm.

About Panoply Media

Panoply Media produces extraordinary podcasts, provides breakthrough technology for advertisers and publishers through Megaphone, and delivers premium children's content through the Pinna app.

With over 150 shows in our network, Panoply is both a producer of and network for innovative podcast content. Panoply creates original podcasts including By The Book, Family Ghosts and partners with influencers like Malcolm Gladwell on Revisionist History and Gretchen Rubin on Happier With Gretchen Rubin. The Panoply network includes exceptional content from Slate, The Wall Street Journal, Politico and more.

Panoply Media's advertising and publishing platform, Megaphone, provides unprecedented technology for podcast publishers and advertisers, connecting publishers with tools to monetize premium audio and connect advertisers with unparalleled access to a diverse listenership. Powered by Nielsen, our Megaphone Targeted Marketplace (MTM) allows advertisers to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more.

Pinna is a screen-free and ad-free storytelling subscription service for parents of children ages 4–12 featuring Peabody-winning original series, interactive game shows, irresistible audiobooks, and popular children’s podcasts. Pinna’s programs include gripping adventures, enchanting bedtime stories, lively science and history shows, and so much more!

About HowStuffWorks

Founded in 1998, HowStuffWorks is the leading for-profit publisher of entertaining and informative podcast content. With over 20 brands including Stuff You Should Know, Stuff You Missed in History Class, Atlanta Monster and Stuff Mom Never Told You, the HowStuffWorks team reaches a highly engaged fan base across multiple platforms and distribution partners and has amassed a library of more than 8,000 podcasts and 1 billion downloads. With this expansive and award winning collection of audio podcasts, HowStuffWorks is ranked #2 in global downloads and streams. The company is headquartered in Atlanta and also operates studios out of Los Angeles.

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PRESS RELEASE: Panoply Media Releases New Satirical Comedy Podcast “Dexter Guff is Smarter Than You”
February 15, 2018

In each episode of Panoply Media’s podcast Dexter Guff is Smarter Than You, comedian Peter Oldring plays host “Dexter Guff,” a self-proclaimed “thought leader” who doles out often misguided advice to his listeners. The series satirizes life strategy coaches and people who claim to have the secrets to successful entrepreneurship. The character, Dexter, often refers to himself as “one of the world’s most important thinkers,” voted himself a “top personal development mentor,” and even rewards himself with “genius” status.

Dexter Guff Is Smarter Than You is the brainchild of Peter Oldring, Pat Kelly and Chris Kelly, who also created the award-winning national CBC radio show This Is That. As with their radio show, this podcast is largely improvised rather than sticking to a set script. The 10-episode first season features several guest comedians and actors, including Jesse Eisenberg, George Basil, Lauren Ash, Katie Crown, Gary Anthony Williams and more.

“The series really pokes fun at the know-it-all type of people out there that we are all familiar with,” said Andy Bowers, Chief Content Officer of Panoply Media. “Peter does an incredible job playing this character who thinks he has the wisdom to be a ‘life coach’ and can turn listeners’ lives around with his advice.”

During this season, Dexter touches on a range of self-help topics which ultimately turn into self-serving messages. Dexter sits down with “Steve Jobs” to discuss how to create global envy with your public persona and personal brand. He also speaks with former mediation guru turned evangelist, “Nancy Newman,” on the benefits of having a full mind, and has an entire episode devoted to creating a “personal bubble” around yourself to block out any unwanted influences.

The first season of Dexter Guff Is Smarter Than You includes 10 episodes. To listen to the series, please subscribe or download on Apple Podcasts, or your favorite podcasting app. For more information about each episode, please visit panoply.fm/podcasts/dexterguff.


LINK: Resolutions to the max: What to know before trusting a self-help book (KPCC)
January 2, 2018


PRESS RELEASE: Panoply Media Launches New Podcast Series "Family Ghosts"
November 16, 2017

Panoply Media, the podcasting company behind hit shows like Malcolm Gladwell's Revisionist History and Battle Scars, today announced the launch of a new series from award-winning producer Sam Dingman called Family Ghosts. The six-episode season, which is hosted and produced by Dingman, aims to uncover the truth behind familial collections of secrets, intrigues, and myths.

In each episode, Family Ghosts investigates the true story behind a mysterious figure whose legend has followed a family for generations – grandmothers who were secretly jewel smugglers, uncles who led double lives, siblings who vanished without a trace. Listeners will be left questioning if they know their own family's secrets.

"Family Ghosts is a beautifully produced journey through the secrets and mysteries that families would rather not discuss," said Andy Bowers, chief content officer of Panoply. "It's perfect for the holiday season, when relatives gather and maybe indulge a little too much and start to tell those stories that make you think, 'Huh, could that really be true?'"

Family Ghosts' pilot episode, "The Family Jewels," was selected by listeners earlier this year to be developed into a full series from Panoply's Pilot Project. In the series, Dingman weaves the popular investigative podcasting format with a rich-storytelling narrative that captures listeners in each episode with the help of his contributors.

The season premiere, "No Brown Spots", is now available, with all new episodes being released each Wednesday for six weeks.

To listen to Family Ghosts, please subscribe or download on Apple Podcasts, or your favorite podcasting app. For more information, please visit https://www.panoply.fm/podcasts/familyghosts.

Below is a summary of the first two episodes this season.

November 15: "No Brown Spots"
One summer night in 2010, Caila's family home burned to the ground, taking her brother Ben's life in the process. For years, friends and therapists have tried to convince her that Ben, who suffered from various mental disorders, probably caused the blaze. But Caila has an alternate theory: she thinks her mom did it.


November 22: "Sue's Clues"

When Nick's grandfather died in 1994, something bizarre happened: his aunt Susan stole the body and hid it. Susan died shortly thereafter, and for the last twenty-three years, Nick and his family have agonized over his grandfather's whereabouts - but much to Nick's frustration, never enough to actually try to find him. So Nick asks "Family Ghosts" host Sam Dingman to see what he can do.


PRESS RELEASE: Panoply Media's New Series "Battle Scars" Shares Powerful Stories from Veterans
December 6, 2017

Some war stories never make the news or history books, but they're major events that forever change the lives of those involved. On each episode of Panoply Media's new podcast, Battle Scars, host and former soldier Thom Tran talks to fellow veterans of our most recent wars.

Tran enlisted in the Army when he was 18 and was awarded the Purple Heart in 2003 after he was shot in the back of the head during a firefight in Iraq. Tran ultimately retired due to his injuries in 2005. Comedy became Tran's therapy after combat, so he's made it his mission to bring comedy to deployed soldiers with his group, The GIs of Comedy.

With Battle Scars, Tran encourages other veterans to open up about their experiences and share the sometimes sad, funny and action-packed stories with listeners.

"As a stand-up comedian I literally have a stage and a microphone to tell my story of service in the Military, and even I am still learning that the healing doesn't happen unless you share those stories," said Tran. "Battle Scars is a stage that we can give to other veterans to tell their stories and subsequently begin or continue to heal."

Guests on this season of Battle Scars include: a teenage soldier left with horrific scars who turned his life around and became a TV star; a British medic who used his own body to shield a wounded friend from enemy fire; and an Indian-American woman who joined up to escape her abusive parents and follow her dreams.

To listen to Battle Scars, please subscribe or download on Apple Podcasts,or your favorite podcasting app. For more information about each episode, please visit Battle Scars.

Below is a summary of the final episodes of this season of Battle Scars (episode dates are subject to change).

December 7: Chantelle Taylor, the first British woman to kill an enemy in battle.

December 14: Senator Tammy Duckworth relives the day her helicopter was brought down.

December 21: Lt Col Arnold Strong on the time he stood on a massive booby trap bomb and survived.

December 28: Green Beret (and NFL player) Nate Boyer on hunting suicide bombers in Iraq.

January 4: A Special Forces veteran who saw action in Africa.

January 11: The sniper who was shot through the throat… but fought on and won a medal.


PRESS RELEASE: Panoply Media's "By The Book" Podcast Returns for Season 2
December 4, 2017

Panoply Media and the comedic-duo Jolenta Greenberg and Kristen Meinzer today announced the return of By The Book. The second season of the hit self-help podcast premiered on November 30. In this 16-episode season, co-hosts Meinzer and Greenberg live by the rules of a different self-help book each episode to figure out which ones might actually be life changing.

"We're excited to be back for a second season of sharing our trials, tribulations and triumphs of the most popular and trending self-help books out there," said Meinzer. "We continue to try and improve our lives through the advice they give while also calling out the outrageous promises they suggest we make - whether it be living only on leek water to lose weight or writing ourselves million-dollar checks to manifest money."

In addition to her role as By The Book co-host, Meinzer produces hit Panoply shows like Happier with Gretchen Rubin and serves as Panoply's director of nonfiction programming. Prior to Panoply, she co-hosted PRI/WNYC's Movie Date podcast. Greenberg is a comedian and contributor to BBC, WNYC, and Risk! She's also a Moth story slam winner.

The first season of By The Book explored "The Secret," "The Life-Changing Magic of Tidying Up," and other popular self-help titles like Luann De Lesseps' "Class with the Countess." In this new season, listeners will hear Meinzer and Greenberg live by the rules of Hygge, practice large and small acts of giving, use the love languages in their marriage, and more.

Season two of By The Book premiered on November 30, with new episodes released every Thursday for 16 weeks.

To listen to By The Book, please subscribe or download on Apple Podcasts, or your favorite podcasting app. For more information about each episode, please visit www.panoply.fm/podcasts/bythebook.

Below is a summary of the first two episodes.

S2 E1: Bored and Brilliant

Season two of By the Book kicks off with the new book "Bored and Brilliant," by Manoush Zomorodi. Join the ladies as they try to disconnect from their phones to see if they can get so bored they stumble upon a brilliant idea or two. They do unthinkable tasks like not using their phones while riding the subway, deleting their favorite apps, and even watching a pot of water boil. Will they come up with great new ideas? Or will they be bored to tears?

S2 E2: The Little Book of Hygge

This week the ladies live by "The Little Book of Hygge" to learn the Danish art of being cozy. Can you capture the essence of being warm in bed while it's snowing outside and feel that way all the time? They are hoping to do just that. So light copious amounts of candles, put on a chunky sweater, and cuddle up in a hand-knit blanket because things are about to get ultra-hygge.


PRESS RELEASE: Nielsen & Panoply Media Introduce First Audience Targeted Podcast Marketplace
July 11, 2017

Nielsen (NYSE: NLSN) today announced that premium podcasting company Panoply Media has selected the Nielsen Data Management Platform (DMP) - a core Nielsen Marketing Cloud application - to power in part its Megaphone Targeted Marketplace, which introduces audience targeting to podcasting for the first time. Nielsen will provide Panoply with advanced consumer insights and audience segmentation, enabling its advertising partners to tailor their messages to specific podcast audiences, thereby increasing message relevance and campaign performance. These new capabilities make Panoply a first-mover in addressable podcast advertising.

According to Panoply's 2016 Annual Audience Survey, half of all listeners report buying products advertised on podcasts. Panoply's work with Nielsen offers a quantum leap in podcast metrics. The Nielsen DMP makes this possible by enabling Panoply to anonymously connect listeners to all of their devices and their households, as well as offering a wide spectrum of Nielsen audience data that reveals listener interests, demo-, geo- and psychographics, the media they consume, and their online and mobile behavior. It also brings Panoply extensive purchase-based audience data from Nielsen.

"Apple will soon be providing an unprecedented look at the behavior of podcast listeners, including when they skip ads and stop listening to episodes," said Jason Cox, Panoply's CTO. "That makes our work with Nielsen a crucial tool for creators and advertisers. The Panoply Megaphone Targeted Marketplace will now be able to build detailed, anonymized profiles of listeners across a wide range of shows. Finally, podcasters have real clarity into who's listening."

Advertisers can now segment and target podcast listening audiences across a wide range of shows at a degree of accuracy unavailable until now. This works across all podcasting apps, including Apple Podcasts and other third party podcast apps. Additionally, this enhanced audience data will be available to the many non-Panoply podcast networks that use Megaphone as their hosting and technology platform.

"We are excited to bring podcast advertising into the age of personalized, audience-based marketing by providing Panoply a level of data access, consumer analytics and data management capabilities only the Nielsen Marketing Cloud can provide," said Damian Garbaccio, EVP - Nielsen Marketing Cloud. "Our omnichannel data insights provide advertisers with detailed and actionable information on people's affinities, personalities, purchase behavior and media preferences. They can leverage this big and smart data to inform their podcast marketing strategy, create highly personalized content and run campaigns that resonate more with listeners."

"With its highly-engaged audience, podcasting presents advertisers with an unparalleled opportunity to connect and engage with listeners in a way no other digital platform can," said Brendan Monaghan, CEO of Panoply. "Nielsen Marketing Cloud gives us direct access to a remarkable breadth and depth of audience data. This helps us enhance the value of our audience and enables our advertisers and podcasting partners to run audience-targeted campaigns for the first time in podcasting."

Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen's world-class audience data, media planning, marketing activation, analytics and data management platform capabilities in a fully-integrated platform.

Nielsen is committed to consumer privacy, making consumers aware of how their data is being used, and providing the ability to opt-out of targeted advertising. Consumers will receive notice and have the ability to opt out of targeted advertising via a link included in the descriptions of podcasts the user downloads.


Link: Apple’s New Podcast Analytics Is A Good Start, But We Need More Data (Fast Company)
December 19, 2017


Link: Live Event: Podcast Club, IRL, With the Hosts of ‘By the Book’ (The New York Times)
December 11, 2017


LInk: 100 Outstanding Pieces of Audio for 2017 (Bello Collective)
December 20, 2017


Link: The Wolf Den #133: Kristen Meinzer, Director of Non-fiction Programming at Panoply Media (Earwolf)
December 21, 2017


Link: 9 Favorite New Podcasts Of 2017 (That Aren't 'S-Town') (NPR)
December 21, 2017


Link: The 50 Best Podcasts of 2017 (The Atlantic)
December 21, 2017


LINK: Best education journalism of 2017 (Kappan Online)
December, 2017


LINK: The Best Podcasts of 2017: You need to be listening to these shows right now (NME)
December 27, 2017


LINK: NPR's Ultimate Podcast Wish List For The Holidays (NPR)
December 21, 2017


LINK: The Panoply Network Is Now Using Nielsen Data for Targeted Podcast Advertising (Adweek)
July 11, 2017


LINK: The Panoply Network Is Now Using Nielsen Data for Targeted Podcast Advertising (Adweek)
July 11, 2017


LINK: Panoply Courts Big Brands With Audience-Based Podcast Buys (Ad Exchanger)
August 23, 2017


LINK: WME Signs Podcasting Company Panoply Media (Exclusive) (The Hollywood Reporter)
September 19, 2017


LINK: In his Revisionist History podcast, Malcolm Gladwell really wants you to know why golf is evil (among other things) (Poynter)
July 13, 2017


LINK: Panoply Taps John Dryden to Lead a New Effort Into Scripted Programming (Adweek)


LINK: July 9th, 2017 Malcolm Gladwell talks ‘Revisionist History’ podcast, the mood in America … and fries (Today)
July 9, 2017

March 10, 2017


LINK: The Wolf Den #127: Brendan Monaghan, CEO of Panoply (Earwolf)
September 29, 2017


LINK: Panoply’s chief content officer Andy Bowers: ‘Podcasting is survival of the fittest’ (Digiday)
June 10, 2017


LINK: The 60-second interview: Brendan Monaghan, C.E.O. of Panoply (Politico)
August 24, 2015


LINK: Slate Doubles Down on Podcasts (Adweek)
March 9, 2015


LINK: Andy Bowers: How He Reinvented Himself As The King Of Podcasting (Forbes)
February 15, 2017


About Panoply Media

Panoply Media produces extraordinary podcasts, provides breakthrough technology for advertisers and publishers through Megaphone, and delivers premium children's content through the Pinna app. With over 150 shows in our network, Panoply is both a producer of and network for innovative podcast content. Panoply creates original podcasts including Family Ghosts, By The Book, and partners with influencers like Malcolm Gladwell on Revisionist History and Gretchen Rubin on Happier With Gretchen Rubin. The Panoply network includes exceptional content from Slate, The Wall Street Journal, Politico and more. Panoply Media's advertising and publishing platform, Megaphone, provides unprecedented technology for podcast publishers and advertisers, connecting publishers with tools to monetize premium audio and connect advertisers with unparalleled access to a diverse listenership. Powered by Nielsen, our Megaphone Targeted Marketplace (MTM) allows advertisers to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more.

Pinna is a new screen-free and ad-free storytelling app for children ages 4–12 featuring Peabody-winning original series, interactive game shows, irresistible audiobooks, and popular children's podcasts. Pinna's programs include gripping adventures, enchanting bedtime stories, lively science and history shows, and more.